In the age of imassive hauls, seasonal microtrends, and TikTok’s ever-revolving carousel of “must-haves,” the real cost of fashion has never been more blurred. The promise of “it-girl” status in exchange for our wallets isn’t just a marketing ploy — it’s a full-blown cultural movement. And we’re buying Read more…
In a world where aesthetics are constantly recycled and re-designed, the true fashion icons are the ones who evolve with intention. Emma Chamberlain, Sofia Richie Grainge, Zendaya, and Sabrina Carpenter have each undergone remarkable transformation, from their early days in the public eye to their current reign as style icons. Their Read more…
As we navigate through 2025, fashion is experiencing one of its most eclectic and expressive eras yet. What was once a choice between minimal and maximal, classic and boho, is now a free for all where personal style reigns over all. This year’s key fashion trends—boho revival, preppy chic, quiet Read more…
How Trend Cycles Work If you’ve ever wondered, “Didn’t we already do this in the early 2000s?” after a new fashion collection drops, you’re not wrong. Fashion follows a cycle, continuously repurposing trends. But how does this cycle operate? Why do some aesthetics make a comeback—sometimes sooner than expected? Read more…
Every day before we head out the door, we put on an outfit. We have the choice of either wearing our clothes or styling them. But have you ever thought about what sets apart a basic outfit from one that is elevated? Getting dressed is an everyday essential, but styling Read more…